My entrepreneurial journey began with Blush & Whimsy, the award-winning, multimillion-dollar cosmetics company I founded and grew from 2016 to 2025. Featured on QVC and invited to prestigious events including the Oscars, Grammys, Cannes Film Festival, and Real Housewives of NYC, it taught me how to build, scale, and market a consumer brand in one of the most competitive industries there is.

Beyond product businesses, I’ve made my mark as an event producer, creating branded experiences that brought communities together — The Whiskey Classic, the Santa Fe Foodie Festival, The Running of the Chihuahuas, and StartupABQ. I even received permission from J.K. Rowling to produce Christmas at Hogwarts, proof of my ability to build partnerships and execute creative visions at scale.

For over a decade, I’ve helped businesses grow through strategic marketing, brand development, and ecommerce optimization. But when AI emerged as a transformative force, I didn’t just advise clients to adopt it — I dove in headfirst and built my own AI-powered companies.

Today I own and operate AI Discovery Group, an AI implementation agency that designs and deploys fixed-price AI agents for mid-market businesses — front desk, lead qualification, and win-back automation, built in 30 days and maintained monthly — and Chatworthy AI, my own no-code chatbot platform serving over 120,000 users worldwide and automating customer engagement for 700+ companies.

This practitioner-consultant approach gives me a perspective most advisors can’t offer. I understand the challenges of implementing AI because I face them in my own businesses every day. I know what works, what doesn’t, and how to navigate a landscape that changes by the week — because I’m doing it firsthand.

That authority is grounded well beyond my own companies. I teach digital marketing as an Adjunct Professor at New Mexico State University, and my experience spans the public and institutional sectors — I’ve worked with the U.S. Commercial Service and the U.S. Department of State, and supported USAID as a contractor. I mentor and advise founders through leading university and government programs, and I’m a Fellow of the Royal Society of Arts, the Windsor Castle Society of Leadership Fellows, and the British American Project.

My expertise spans AI strategy and implementation, Shopify ecommerce optimization, marketing automation, and data-driven growth. Whether you’re a Shopify store owner looking to scale, a startup seeking a competitive edge, or an established business ready to transform with AI, I bring real-world experience and proven frameworks to help you succeed.